Major new development s in Google's location targeting systems mean that you can bid for traffic based on its proximity to your shop, restaurant or other "bricks and mortar" business."
This is a significant advance over the previous location targeting toolset in that keyword bids can be adjusted automatically when the search is carried out within a given distance of your business.
How could this work in reality for your business?
Imagine you have a nail bar and advertise on Goole AdWords with a bid of .50p covering a radius of 20 miles. Now, you can still do that but specify that if the search is made within 1 mile of your premises it is very likely to convert into a sale so you tell the system to automatically increase the bid by, say, 300% thereby bidding £1.50 and vastly increasing your chances of getting the sale.
ClickMonkey will be adjusting its packages to include this option for all our clients for whom it is relevant.
New clients who would like to know more about this important new way of driving business through their doors, please click here to make an enquiry or visit our "Plans and Packages" page for pricing and to place an order.
No comments:
Post a Comment