Nail Bars and Tanning Salons - New Keyword Research available

Nail Bars, Tanning Salons, Beauty Salons and Hair Salons are competitive marketplaces in many geographical areas but the level of competitiveness can vary hugely with location. When trying to attract new customers into businesses like these the cost of customer acquisition needs to be carefully monitored in order to maximise return on investment, (ROI).

In addition to a vigorous Google Search campaign an entry on Google Places, (Maps) is essential and is free of charge - click here for help on setting up a Places listing or take out one of our monthly plans and we set it up and maintain it for you.

To dramatically increase footfall into your salons we strongly recommend running ads with a powerful call to action such as our ClickMonkey downloadable vouchers or running an online promotion. Make the promotion available only online in order to be able to track results.

Click here to see our sample SaleMaker Ads that make it easy to offer a discount or free gift, special  offer etc. Click here to see our ClickMonkey Downloadable Voucher pages.

Run a mobile campaign alongside the desktop/Laptop search options, many of your future customers will find you from a smartphone, i-Pad or tablet search. For ClickMonkey Mobile packages just follow this link.

New ad libraries and keyword lists for your sector are available here. Latest keyword performance is as follows:

Nail

Keyword	Competition	UK Searches	Approx CPC - £
nail	0.44	1830000	£                       0.46
nail salon	0.32	165000	£                       0.70
nail salons	0.37	135000	£                       0.79
gel nails	0.69	90500	£                       0.42
pedicures	0.58	40500	£                       0.66
nail bar	0.2	33100	£                       0.58
nail technician	0.65	33100	£                       1.06
artificial nails	0.57	22200	£                       0.25
false nails	0.71	18100	£                       0.26

Note the relatively low click prices for most of these keywords, only one in the list being over £1. Avoid using single keywords such as "nail" as the results are likely to be ambiguous, despite the temptingly high search volumes.

Tanning

Keyword	Competition	UK Searches	Approx CPC - £
"tanning"	0.34	201000	£                       0.51
"spray tan"	0.57	90500	£                       0.56
"fake tan"	0.49	60500	£                       0.60
"spray tanning"	0.72	18100	£                       0.70
"tanning shop"	0.08	18100	£                       0.60
"tanning salon"	0.14	9900	£                       0.81
"tanning salons"	0.3	6600	£                       0.63
"tanning studio"	0.13	2900	£                       0.47
"tanning salons in"	0.34	1900	£                       0.60
"mobile spray tanning"	0.54	1900	£                       0.67

Again, relatively low click prices mean low cost conversions should be possible. Search volumes for Tanning have increased since our last summary indicating high interest levels. Although the marketplace is highly competitive there is relatively low competition on Google Search for many of these terms, again indicating low cost customer acquisitions to be available. Turn interest into business, contact us today.

ClickMonkey local campaigns are designed and constantly monitored to ensure that our clients get the lowest possible conversions from search - click - conversion (sale). Click to find out more about ClickMonkey Local campaign options.