Every month, in the UK, over 1 million searches are carried out on Google for words and phrases related to plumbers and associated trades such as heating engineers. When that happens, Google displays a number of ads or "sponsored links" above, and to the side of, the normal "organic" search results. If the person carrying out the search clicks on one of those ads he/she is taken to the website of the advertiser - who is probably one of your competitors!
Remember, the ads are only shown to people who have specifically searched for plumbers, heating engineers or for specific requirements such as "leaking pipe, dripping tap etc. so there is a very good chance that they will contact one of the advertisers and make an enquiry - make sure that it is you they contact, not your competitors.
"That Sounds Expensive - I couldn't afford That Kind Of Advertising"
Many people are not aware that those ads are actually shown FREE OF CHARGE!
Yes, there is no charge for showing an ad on Google, instead, Google use a system called P.P.C, (Pay Per Click). This means that the advertiser pays only when someone who is actively searching for his services visits his website - making a sale much more likely.
Our new range of practical, easy to implement, "ClickMonkey Guides" are designed to enable small, locally based businesses to utilise the phenomenal power of Google to raise awareness and promote their business in order to get more bookings or sell more of their product.
Written by long-established Google Advertising Professionals, (we are all Google GAP qualified**), these guides are sold as e-books via Kindle and other online stores. This enables us to:
- Keep the guide up-to-date with new developments
- Keep the price low - most ClickMonkey guides are priced at just £4.99 and include a voucher for £75 worth of FREE Google Advertising*
- Provide links to our online Ad library containing free-of-charge, professionally written, ad templates for you to use in your own campaigns.
- Provide links to our regularly updated Keyword lists, free-of-charge, to keep you at the top of the listings with your ads.
To visit our free-of-charge Ad Library, containing tried and tested ads that make the 'phone ring, click here
To see our free-of-charge Plumbers Keyword Lists for Google Search Success , click here
* Google occasionally change the value and availability of their vouchers. This is obviously beyond our control so please check our update area to see if a change has occurred before purchasing a guide.
** Google's GAP qualification involves the consultant passing an online exam which requires an in-depth knowledge of the various AdWords products and processes.
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