There are things you want, things you really want, things you need and things you absolutely have to have - NOW!
If someone has locked themselves out of their house or car, or the padlock on the chastity belt has just seized up, they need a locksmith, right now.
When this happens are they more likely to be a) sitting at home in front of their computer with a hot drink browsing the internet or b) standing outside, freezing cold, saying rude things and in need of rescue.
Did anyone answer a? Seriously?
No, it's b, b, b, b!
If you provide an emergency locksmith service you can mop up leads from people who will be very, very, pleased to see you and will actually pay you for turning up.
You don't actually need a website but we recommend a mobile optimised one-pager at least. This is included in the ClickMonkey Salesmaker package for locksmiths which you can find here.
Another weapon of mass conversion from ClickMonkey. See also our updated market review for locksmiths with the famous, free, ClickMonkey super-converting keyword list and ad templates.
ClickMonkey - let's make the 'phone ring!
Thursday, 28 February 2013
Tuesday, 26 February 2013
Google Offer £75 Free Advertising Voucher
Google want you to try AdWords. They know, and we can confirm, that well-considered marketing campaigns on the Google Search engine and on their extensive Display Network, (thousands of web sites, not owned by Google but which show Google ads where relevant), produce results which can be truly transformational.
To help you do this, Google offer vouchers which give you free advertising up to a certain value.
Currently they are offering a voucher which is known as a "spend x get y" voucher. In other words, you spend some of your own money and they top it up with advertising credit. At the moment the offer is spend £25 and get £75 but please be aware that this is subject to change.
There are a few rules, here are the main ones:
Your AdWords account must be less than 14 days old
Your account must not have had a voucher applied before, (I.e one voucher per account).
Your account must spend the £25 within 30 days of the voucher being applied.
To get your free advertising voucher click here - UPDATE - voucher now worth up to £120 - find out more.
To help you do this, Google offer vouchers which give you free advertising up to a certain value.
Currently they are offering a voucher which is known as a "spend x get y" voucher. In other words, you spend some of your own money and they top it up with advertising credit. At the moment the offer is spend £25 and get £75 but please be aware that this is subject to change.
There are a few rules, here are the main ones:
Your AdWords account must be less than 14 days old
Your account must not have had a voucher applied before, (I.e one voucher per account).
Your account must spend the £25 within 30 days of the voucher being applied.
To get your free advertising voucher click here - UPDATE - voucher now worth up to £120 - find out more.
Friday, 8 February 2013
Who Knows Where The Time Goes?
Well, we do actually!
What time of day is the best time for your website to be visible on Google and other search engines?
"All the time", might be the typical answer.
Let's get one thing clear - if your website appears at, or close to, the top of Google whenever some one searches for a word or phrase that it relevant to your business - you don't need us!
If your 'phone is ringing off the hook with customers clammering to buy your product or service - you must be doing something right.
Meanwhile, back in the real world, people actually are searching for your product in their thousands, (see the latest market activity report for your industry sector here), and not finding you!
That's what's really happening, isn't it?
Here at ClickMonkey we don't, just throw mud at the wall in the hope that some will stick, we work out what type of mud it needs to be, and which wall would be the stickiest. Then we need to know what would be the best day of the week and the best time of day - and the answer is very rarely "always."
All of which leads to this small recommendation, sign up for a ClickMonkey SaleMaker Digital Marketing Program and get yourself a M.O.O (Monitor & Optimise Option) and all of the above good things, (the ones in blue, above), will start to happen.
M.O.O. is the process whereby we monitor traffic to your website as generated by each keyword or phrase and then tweak your campaign to make sure that you are visible at the time of highest sales probability.
Just follow this link to find out more.
Another ClickMonkey "weapon of mass conversion" and it costs less than a round of coffees in Costa for you and your mates, other coffee shops are available - but does the coffee taste as good?
What time of day is the best time for your website to be visible on Google and other search engines?
"All the time", might be the typical answer.
Let's get one thing clear - if your website appears at, or close to, the top of Google whenever some one searches for a word or phrase that it relevant to your business - you don't need us!
If your 'phone is ringing off the hook with customers clammering to buy your product or service - you must be doing something right.
Meanwhile, back in the real world, people actually are searching for your product in their thousands, (see the latest market activity report for your industry sector here), and not finding you!
That's what's really happening, isn't it?
Here at ClickMonkey we don't, just throw mud at the wall in the hope that some will stick, we work out what type of mud it needs to be, and which wall would be the stickiest. Then we need to know what would be the best day of the week and the best time of day - and the answer is very rarely "always."
All of which leads to this small recommendation, sign up for a ClickMonkey SaleMaker Digital Marketing Program and get yourself a M.O.O (Monitor & Optimise Option) and all of the above good things, (the ones in blue, above), will start to happen.
M.O.O. is the process whereby we monitor traffic to your website as generated by each keyword or phrase and then tweak your campaign to make sure that you are visible at the time of highest sales probability.
Just follow this link to find out more.
Another ClickMonkey "weapon of mass conversion" and it costs less than a round of coffees in Costa for you and your mates, other coffee shops are available - but does the coffee taste as good?
Wednesday, 6 February 2013
Nail Bars and Tanning Salons - New Keyword Research available
Nail Bars, Tanning Salons, Beauty Salons and Hair Salons are competitive marketplaces in many geographical areas but the level of competitiveness can vary hugely with location. When trying to attract new customers into businesses like these the cost of customer acquisition needs to be carefully monitored in order to maximise return on investment, (ROI).
In addition to a vigorous Google Search campaign an entry on Google Places, (Maps) is essential and is free of charge - click here for help on setting up a Places listing or take out one of our monthly plans and we set it up and maintain it for you.
To dramatically increase footfall into your salons we strongly recommend running ads with a powerful call to action such as our ClickMonkey downloadable vouchers or running an online promotion. Make the promotion available only online in order to be able to track results.
Click here to see our sample SaleMaker Ads that make it easy to offer a discount or free gift, special offer etc. Click here to see our ClickMonkey Downloadable Voucher pages.
Run a mobile campaign alongside the desktop/Laptop search options, many of your future customers will find you from a smartphone, i-Pad or tablet search. For ClickMonkey Mobile packages just follow this link.
New ad libraries and keyword lists for your sector are available here. Latest keyword performance is as follows:
Nail
Note the relatively low click prices for most of these keywords, only one in the list being over £1. Avoid using single keywords such as "nail" as the results are likely to be ambiguous, despite the temptingly high search volumes.
Tanning
Again, relatively low click prices mean low cost conversions should be possible. Search volumes for Tanning have increased since our last summary indicating high interest levels. Although the marketplace is highly competitive there is relatively low competition on Google Search for many of these terms, again indicating low cost customer acquisitions to be available. Turn interest into business, contact us today.
ClickMonkey local campaigns are designed and constantly monitored to ensure that our clients get the lowest possible conversions from search - click - conversion (sale). Click to find out more about ClickMonkey Local campaign options.
In addition to a vigorous Google Search campaign an entry on Google Places, (Maps) is essential and is free of charge - click here for help on setting up a Places listing or take out one of our monthly plans and we set it up and maintain it for you.
To dramatically increase footfall into your salons we strongly recommend running ads with a powerful call to action such as our ClickMonkey downloadable vouchers or running an online promotion. Make the promotion available only online in order to be able to track results.
Click here to see our sample SaleMaker Ads that make it easy to offer a discount or free gift, special offer etc. Click here to see our ClickMonkey Downloadable Voucher pages.
Run a mobile campaign alongside the desktop/Laptop search options, many of your future customers will find you from a smartphone, i-Pad or tablet search. For ClickMonkey Mobile packages just follow this link.
New ad libraries and keyword lists for your sector are available here. Latest keyword performance is as follows:
Nail
| Keyword | Competition | UK Searches | Approx CPC - £ |
| nail | 0.44 | 1830000 | £ 0.46 |
| nail salon | 0.32 | 165000 | £ 0.70 |
| nail salons | 0.37 | 135000 | £ 0.79 |
| gel nails | 0.69 | 90500 | £ 0.42 |
| pedicures | 0.58 | 40500 | £ 0.66 |
| nail bar | 0.2 | 33100 | £ 0.58 |
| nail technician | 0.65 | 33100 | £ 1.06 |
| artificial nails | 0.57 | 22200 | £ 0.25 |
| false nails | 0.71 | 18100 | £ 0.26 |
Note the relatively low click prices for most of these keywords, only one in the list being over £1. Avoid using single keywords such as "nail" as the results are likely to be ambiguous, despite the temptingly high search volumes.
Tanning
| Keyword | Competition | UK Searches | Approx CPC - £ |
| "tanning" | 0.34 | 201000 | £ 0.51 |
| "spray tan" | 0.57 | 90500 | £ 0.56 |
| "fake tan" | 0.49 | 60500 | £ 0.60 |
| "spray tanning" | 0.72 | 18100 | £ 0.70 |
| "tanning shop" | 0.08 | 18100 | £ 0.60 |
| "tanning salon" | 0.14 | 9900 | £ 0.81 |
| "tanning salons" | 0.3 | 6600 | £ 0.63 |
| "tanning studio" | 0.13 | 2900 | £ 0.47 |
| "tanning salons in" | 0.34 | 1900 | £ 0.60 |
| "mobile spray tanning" | 0.54 | 1900 | £ 0.67 |
Again, relatively low click prices mean low cost conversions should be possible. Search volumes for Tanning have increased since our last summary indicating high interest levels. Although the marketplace is highly competitive there is relatively low competition on Google Search for many of these terms, again indicating low cost customer acquisitions to be available. Turn interest into business, contact us today.
ClickMonkey local campaigns are designed and constantly monitored to ensure that our clients get the lowest possible conversions from search - click - conversion (sale). Click to find out more about ClickMonkey Local campaign options.
Tuesday, 5 February 2013
Proximity Power - Drive Customers Into Your Business
Major new development s in Google's location targeting systems mean that you can bid for traffic based on its proximity to your shop, restaurant or other "bricks and mortar" business."
This is a significant advance over the previous location targeting toolset in that keyword bids can be adjusted automatically when the search is carried out within a given distance of your business.
How could this work in reality for your business?
Imagine you have a nail bar and advertise on Goole AdWords with a bid of .50p covering a radius of 20 miles. Now, you can still do that but specify that if the search is made within 1 mile of your premises it is very likely to convert into a sale so you tell the system to automatically increase the bid by, say, 300% thereby bidding £1.50 and vastly increasing your chances of getting the sale.
ClickMonkey will be adjusting its packages to include this option for all our clients for whom it is relevant.
New clients who would like to know more about this important new way of driving business through their doors, please click here to make an enquiry or visit our "Plans and Packages" page for pricing and to place an order.
This is a significant advance over the previous location targeting toolset in that keyword bids can be adjusted automatically when the search is carried out within a given distance of your business.
How could this work in reality for your business?
Imagine you have a nail bar and advertise on Goole AdWords with a bid of .50p covering a radius of 20 miles. Now, you can still do that but specify that if the search is made within 1 mile of your premises it is very likely to convert into a sale so you tell the system to automatically increase the bid by, say, 300% thereby bidding £1.50 and vastly increasing your chances of getting the sale.
ClickMonkey will be adjusting its packages to include this option for all our clients for whom it is relevant.
New clients who would like to know more about this important new way of driving business through their doors, please click here to make an enquiry or visit our "Plans and Packages" page for pricing and to place an order.
Promoting Your Business On Special Interest Websites
Anyone who has taken a marketing course in the past will rmember the concept of the 4 P's, also often referred to as the "Marketing Mix".
OK so maybe its been a while since you did this stuff so this is what they stand for:
In other words, you find/make a Product (or service), you put it up for sale in the appropriate Place, at the right Price and then you Promote it.
Simple, but very effective and its been the lynch pin of many a marketing strategy and training course since it was first discussed in the early 1960s by E J McCarthy.
Here at ClickMonkey we leave the Product to you, that's your area of expertise, as is the Pricing, but the other two P's, Place & Promotion are both things we can help you to get right - thanks to the Google Display Network, GDN. Google, of course, is the number one search engine, its the place where people go to find when they are looking for. It's a lesser known fact however that people spend less than 10 per cent of their online time on search engines, most of their time being spent on websites where the content reflects their subject(s) of interest.
Google runs a scheme called "Adsense" which is designed to enable website publishers to make money from their websites by showing Google Ads that are relevant to their site's theme or subject matter. So, a site about golf could be monetised by showing Google Ads related to golf. Imagine being a supplier of golf shoes and being able to show your ads on sites that are only visited by Golfers! This enables businesses to target the audiencews they are looking for very accurately - with correspondingly good conversion rates.
OK so maybe its been a while since you did this stuff so this is what they stand for:
- Product
- Place
- Price
- Promotion
In other words, you find/make a Product (or service), you put it up for sale in the appropriate Place, at the right Price and then you Promote it.
Simple, but very effective and its been the lynch pin of many a marketing strategy and training course since it was first discussed in the early 1960s by E J McCarthy.
Here at ClickMonkey we leave the Product to you, that's your area of expertise, as is the Pricing, but the other two P's, Place & Promotion are both things we can help you to get right - thanks to the Google Display Network, GDN. Google, of course, is the number one search engine, its the place where people go to find when they are looking for. It's a lesser known fact however that people spend less than 10 per cent of their online time on search engines, most of their time being spent on websites where the content reflects their subject(s) of interest.
Google runs a scheme called "Adsense" which is designed to enable website publishers to make money from their websites by showing Google Ads that are relevant to their site's theme or subject matter. So, a site about golf could be monetised by showing Google Ads related to golf. Imagine being a supplier of golf shoes and being able to show your ads on sites that are only visited by Golfers! This enables businesses to target the audiencews they are looking for very accurately - with correspondingly good conversion rates.
Friday, 1 February 2013
Google Adwords For Driving Schools - Updated Market Appraisal
ClickMonkey's guide to "Google Adwords For Driving Schools" is now updated to take account of the latest changes to the AdWords system.
AdWords is an umbrella account that includes many different marketing options and gives the user a single point of access and control. Some of the powerful new features covered include:
We advise the use of these keywords in slightly different ways depending on the levels of competition, monthly search volume and the approximate Cost Per Click.
The ClickMonkey publication, "Google AdWords For Driving Schools" contains our specific recommendations as to how these and other related Key Phrases could be implemented in a Keyword list in order to ensure that you obtian the best conversion rates and the lowest cost of customer acquisition.
AdWords is an umbrella account that includes many different marketing options and gives the user a single point of access and control. Some of the powerful new features covered include:
- How to GoMo - more than 50% of all web searches now take place on a mobile device. Make sure that your business does not lose out by not being ready for this exciting new source of business!
- Conversions Optimiser - set a price that you would be willing to pay for each new pupil sign up and Google goes out and gets them for you!
- Re-Marketing - If a potential customer clicks on an ad to visit your site but does not sign up at that visit, this tool will track his/her Internet activity and re-display your ad at appropriate times giving you more chance of converting that customer.
- Google+ - Google's "Social" Networking for business. a Google+ account gives your business many benefits and is completely free.
- Google Places - Googles re-vamped local map-based business guide now has a wealth of new features to help you establish a local presence
| Keyword | Competition | Monthly Searches (UK) | Approximate CPC £ |
| driving lessons | 0.81 | 673000 | £1.52 |
| pass my driving test | 0.24 | 2900 | £0.79 |
| driving test | 0.48 | 823000 | £0.75 |
| driving theory test | 0.58 | 246000 | £0.70 |
| driving schools | 0.79 | 550000 | £1.64 |
We advise the use of these keywords in slightly different ways depending on the levels of competition, monthly search volume and the approximate Cost Per Click.
The ClickMonkey publication, "Google AdWords For Driving Schools" contains our specific recommendations as to how these and other related Key Phrases could be implemented in a Keyword list in order to ensure that you obtian the best conversion rates and the lowest cost of customer acquisition.
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