Promoting Your Business On Special Interest Websites

Anyone who has taken a marketing course in the past will rmember the concept of the 4 P's, also often referred to as the "Marketing Mix".

OK so maybe its been a while since you did this stuff so this is what they stand for:

• Product
• Place
• Price
• Promotion

In other words, you find/make a Product (or service), you put it up for sale in the appropriate Place, at the right Price and then you Promote it.

Simple, but very effective and its been the lynch pin of many a marketing strategy and training course since it was first discussed in the early 1960s by E J McCarthy.

Here at ClickMonkey we leave the Product to you, that's your area of expertise, as is the Pricing, but the other two P's, Place & Promotion are both things we can help you to get right - thanks to the Google Display Network, GDN. Google, of course, is the number one search engine, its the place where people go to find when they are looking for. It's a lesser known fact however that people spend less than 10 per cent of their online time on search engines, most of their time being spent on websites where the content reflects their subject(s) of interest.

Google runs a scheme called "Adsense" which is designed to enable website publishers to make money from their websites by showing Google Ads that are relevant to their site's theme or subject matter. So, a site about golf could be monetised by showing Google Ads related to golf. Imagine being a supplier of golf shoes and being able to show your ads on sites that are only visited by Golfers! This enables businesses to target the audiencews they are looking for very accurately - with correspondingly good conversion rates.