AdWords is an umbrella account that includes many different marketing options and gives the user a single point of access and control. Some of the powerful new features covered include:
- How to GoMo - more than 50% of all web searches now take place on a mobile device. Make sure that your business does not lose out by not being ready for this exciting new source of business!
- Conversions Optimiser - set a price that you would be willing to pay for each new pupil sign up and Google goes out and gets them for you!
- Re-Marketing - If a potential customer clicks on an ad to visit your site but does not sign up at that visit, this tool will track his/her Internet activity and re-display your ad at appropriate times giving you more chance of converting that customer.
- Google+ - Google's "Social" Networking for business. a Google+ account gives your business many benefits and is completely free.
- Google Places - Googles re-vamped local map-based business guide now has a wealth of new features to help you establish a local presence
| Keyword | Competition | Monthly Searches (UK) | Approximate CPC £ |
| driving lessons | 0.81 | 673000 | £1.52 |
| pass my driving test | 0.24 | 2900 | £0.79 |
| driving test | 0.48 | 823000 | £0.75 |
| driving theory test | 0.58 | 246000 | £0.70 |
| driving schools | 0.79 | 550000 | £1.64 |
We advise the use of these keywords in slightly different ways depending on the levels of competition, monthly search volume and the approximate Cost Per Click.
The ClickMonkey publication, "Google AdWords For Driving Schools" contains our specific recommendations as to how these and other related Key Phrases could be implemented in a Keyword list in order to ensure that you obtian the best conversion rates and the lowest cost of customer acquisition.
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